企业社会责任创意-中英对照
主题：CSR 的创意
题解：企业如何从“做好事”到“做得好”。是不是企业只要想着“做好事”就可以了，不 用理会方式方法？有没有企业“好心办坏事”，本来想通过企业社会责任树立些什么，得到
些什么，但是由于方式方法不对，却事倍功半？现在做 CSR 不容易，从最初单纯的公益，向 社会责任转换，对实施项目的公司提出了更高的要求，不光要有力度，还要有创意，不能自 己闷头做，更好构建平台让更多公众参与。要公开透明，落实到位，而且有可持续性...有创 意和可参与性高的 CSR 项目和战略，不仅仅能实现企业 CSR 的初衷，更利于实现 CSR 的目 标。
那么，企业在 CSR 的创意方面都有怎样的举措呢？
采访大纲：
1•华为在认识 CSR 的问题上，经历过怎样的变化？尤其是在国际化的过程中，会怎样 去解读和践行 CSR？
华为对于企业社会责任的认识也是逐步发展起来的，经历了四个阶段。从自发意识，到自觉 实践，到建立管理体系系统管理，再到积极主动地对供应商施加影响。
第一阶段：自发意识。华为从1988年建立初始，公司就一直处处要求华为讲“至诚守信、客 户至上、关爱员工、遵纪守法和回报社区”等等。可能大家在网上也看过一些华为创业期的 感人故事。因为当时我们知道大商谋道，小商求利。在这个阶段里，可以说我们只是具有简 单的企业社会责任感，意识形态上认识到企业要想长远发展，就要做好这些事情，才能保证 企业能获得长远发展的有利空间。当然，从现在ISO26000的标准来看，这些要求都是落实企 业社会责任的基础。虽然那时候，大家对于企业社会责任的概念还是处于萌芽状态，较为分 散，没成系统，但我们明显能感觉到员工是有凝聚力和有拼搏力的，客户也是高度认可华为 的。当时对华为，社会是认可的，员工是认同的，客户是信任的。客户认为华为是可以长久 合作的。由此，企业社会责任感在华为创业初期，是体现出价值的。只是那时候，我们没有 系统的讲社会责任。
第二阶段：自觉实践。随着时间的推移，华为发展越来越快，公司规模也逐渐壮大。也正是 在这个时期，华为良好的企业社会形象开始树立。公司把和谐发展的理念和承担责任的观念 植入到运营过程中，加强在客户承诺、员工关爱、技术发展、友商合作、社会回报等方面的 力度。我们持续为客户提供优质产品和贴心服务，把客户满意作为生存的唯一理由；提供有 竞争力的人才吸引计划和一流的工作环境，全力致力于帮助员工成长；坚持把销售收入10% 以上的资金投入研发，促进技术更新；始终贯彻道德经营，我们把对手变为友商，开展多方 位合作，创造行业良好氛围；积极地投身救灾援助，捐助希望小学，向各大院校捐赠教学仪 器设备。通过不断自觉的实践，华为得到了越来越多的朋友的关注和支持，我们越做越大。 这就是我们为什么会自觉实践。是因为我们尝到了健康成长的好处，我们在市场上站住了脚， 企业规模和效益得到了空前的发展。尤其是值得一提的是，“至诚守信、成就客户、开放进 取”等具有企业社会责任精神的要求也逐渐演变成为了华为的文化，成为华为的核心价值观。 所以，落实企业社会责任，对企业规模和市场份额有积极影响的，很好的帮助了我们稳步发 展。
第三阶段：系统管理。在我们向国际化迈进的开始，我们和客户一起，逐步按照国际上通用 的标准来管理华为。我们先后按照ISO14001、OHSAS18001和SA8000的要求逐步建立并完善了
华为的社会责任管理体系，我们也逐渐体会到了这些管理体系给华为带来的良性改变。通过 体系管理，无论是在员工权益、健康安全、环境保护、商业道德、客户满意、社会参与和发 展等各个方面，华为都能始终积极地给与大量的投入，并做到把对社会负责的行为融合到组 织、战略和流程中。由此，在华为海外市场的拓展中，获得了全球顶级运营商的认同，获得 了市场当地社区的认可，获得了广大员工的支持。我们健康发展，并且不断突破。同时，由 于我们持续为客户提供有竞争力的绿色解决方案和优质安全的交付服务，我们的社会责任进 一步成为了我们竞争的核心优势。所以，企业社会责任帮助了我们不断扩大发展，它也是一 种商业机会。
第四阶段：施加影响。这几年，随着华为自身的发展，我们越来越体会到我们和合作伙伴在 整个价值链的作用，尤其是在品牌影响和保障供货能力上。如果我们的供应商出了企业社会 责任问题，第一个受到影响的就是华为的产品或者品牌，然后就是华为客户的。换句话说，
企业社会责任的多米诺骨牌效应。如果合作伙伴出了企业社会责任问题，那华为及华为客户 的企业社会责任形象就可能也受到牵连。这不是我们想看到的。华为是在与客户的合作中提 升了自己，我们总结了经验，也希望与我们的合作伙伴一起分享，共同成长。我们也想通过 我们的努力，帮助合作伙伴提高行业内的竞争优势，取得双赢的局面。所以，为了保持企业 能力的持续增长，我们需要积极的在产业链里施加企业社会责任影响。 综上所述，我们可以看出企业社会责任是伴随着华为的成长，是我们发展的重要保障。一直 以来，华为坚持不片面追求利益及规模的最大化，而是坚持平衡发展，注重自身社会责任的 绩效及持续改善。原因是通过不断实践，我们已经认识到，履行企业社会责任是华为长治久 安的基础，的确能帮助企业提高竞争力，是公司可持续发展的重要保障。
The cover story of magazine “business school” in January 2012
Theme: CSR idea
Problem solution: enterprises how to transfer from the situation of "do a good job" to "well done". Is it the real answer of all the problems as long as enterprises "do good jobs" without caring the methods of management? Has any enterprise experienced "taking detrimental action with good intention"? The original intension is to establish some icon or receive some return in enterprise culture from Corporation Social Responsibility. However, why they get half the result with twice the effort due to the wrong way in action? Now it is not easy to do a good job in CSR, which the enterprises have transformed from the pure intention of public welfare to social responsibility. The higher requests are required to the project implementation corporation. The strength and creation are all the basic requirements for the corporation. It is unpractical to do it alone. Build a platform and encourage more public to participate it. It is required to be open and transparent, carry responsibility realization policy, and maintain sustainability... Moreover, the CSR project and strategy with creative idea and high and participation will not only realize original intention of CSR, but also bring more advantageous to realize the purpose of CSR label.
So, what is the measure in originality of CSR?
Synopsis:
1. What the changes Huawei experienced in understanding of CSR, Especially in the process of internationalization, how to interpret and practicing CSR?
As for understanding of Corporation Social Responsibility, Huawei experienced four stages, which is also gradually developed from spontaneous consciousness, consciously practice, establishing management system for system management to imposing the positive influence on suppliers.
The first stage: spontaneous consciousness. Founded in 1988, Huawei continuously adhere the policy of "sincere and trustworthy, customer first, care staff, observe disciplines and law and return community". Someone may have read some business stories of Huawei in Internet. At that time we know the concept of “big business seeks the way, and the small one only seeks the profit”. In this phase, we can say that we just have the sense of simple Corporation Social Responsibility. We understand that the enterprise shall “do a good job” in CSR for long-term development, so as to obtain favorable space and ensure the long-term development. Of course, in view of ISO26000 standards, these requirements are the bases of the implementation of Corporation Social Responsibility. We obviously feel that the employees have a cohesive and enterprising force, and Huawei is also highly recognized by the customer. Everyone is still in an initial stage of understanding in Corporation Social Responsibility, or the concept is scattered and not formed into a system. At that time in China, the society approve Huawei, the staff recognize Huawei, the customer trust Huawei and customers think that Huawei is partner of long term cooperation. Therefore, in initial period, the Corporation Social Responsibility in Huawei has the value. Just at that time, we have not mention the concept of social responsibility.
The second stage: consciously practice: As time passed, Huawei experienced fast development, and the scale of company also become larger. It was also in this period, the good enterprise social image of Huawei began to establish. The concept of the harmonious development of the company and shouldering responsibility has implanted in the process of company operation. It strengthened the implementation of customer commitment, employees care, technical development, friendly business cooperation, social returns, and other aspects. We continue to provide high quality products and considerate service to our customer. The customer satisfaction shall be the only reason for the survival of enterprise. Provide competitive talents attract plan and the first-class work environment, help employees to grow, insist to invest more than 10% of sales income into research and development, promote technical update and continuously implement the ethical operation. We take our opponents as a business friend, carry out multi directional cooperation, create good atmosphere for our field, actively participate in relief aid, donate hope primary school, and donated teaching instrument to colleges and universities. Through constant conscious practice, Huawei receives more and more attention and support, and we become bigger as well. This is why we will consciously practice this policy. Because we tasted the benefits of healthy growth, we stood firmly in the market, the enterprise scale and benefits had an unprecedented development. It is worth to be mentioned, the requirements of Corporation Social Responsibility "sincere and trustworthy, achievement customers, open into take" is also gradually become the Huawei's culture, and become the core values of Huawei. Therefore, the implementation of social responsibility of the enterprise has a positive impact on the enterprise scale and market share, which may help us to maintain steadily development.
The third stage: system management: In the beginning of the internationalization process of Huawei, and together with the customer, we apply the common international standards to manage Huawei in step. In accordance with the requirements of ISO14001, OHSAS18001 and SA8000, we gradually established and perfected the Huawei's social responsibility management system. We also noticed the benign changes of Huawei brought by management system. Huawei actively give large amount of investment whether in employee rights, health and safety, environmental protection, business ethics, customer satisfaction, social participation and development through system management, and combine the behavior of responsibility for the society to the organization, strategy and process. Thus, in the overseas market development of Huawei, we won the recognition of world's leading operators, the market of the local community and the support of the employees as well. We maintain health development and constant breakthrough. Meanwhile, due to delivery service competitive green solutions and high quality safe provided for our customers, our social responsibility has becomes our competitive core advantage. Therefore, Corporation Social Responsibility helps us to maintain constant expansion and development. It can also a business opportunities.
Stage 4: imposing influence: Over the past few years, with Huawei's own development, we are increasingly realizing the function of us and our partner in the entire value chain, especially in brand influence and the capacity of supply delivery. If our suppliers have the problem of the Corporation Social Responsibility, the first one affected shall be Huawei's product or brand, and then shall be the customer of Huawei. In other words, Corporation Social Responsibility has a domino effect. If partner has the problem in the Corporation Social Responsibility, the image of Corporation Social Responsibility of Huawei and Huawei customer's shall also be affected. This is not what we want to see. Huawei Group promotes itself in the cooperation with the customers, we summarize our experience, we also hope to share our experiences with our partners together and grow together. We also want to help partners increase the competitive advantage in the industry through our efforts, so as to obtain win-win situation. Therefore, in order to maintain the sustainable development of enterprise, we need to impose the positive influence of Corporation Social Responsibility in the industry chain. In summary, we can see Corporation Social Responsibility is accompanied with the growth of Huawei. It is an important guarantee of our development. Huawei always insist on not one-sided pursuit of interests and the maximization of scale, but insist on balance development, pay attention to performance and continuous improvement of its social responsibility. The reason shall be the constant practice. We recognized that performing Corporation Social Responsibility is the foundation of long term development of Huawei. It can really help our enterprise to improve its competitiveness, which is an important guarantee for sustainable development.
2012.11.10