购物网介绍-中英介绍
模式简介:
购物网是覆盖IT产品全生命周期的综合信息应用平台,将贯穿IT产品从诞生消费意愿到购买直至以二手交易的形式再次卖出的完整过程。
购物网购网鲜明的特点是具备产品价格、性能比较,具备B2C、B2B交易功能。完美实现产品售前、售中、售后的三大阶段的信息应用——消费前货比三家;消费过程中直接在线购买;购买后在线聚合互动产品应用信息;
小熊比购网出色的信息采集处理系统——熊掌引擎,利用先进的信息、数据采集技术,小熊比购网可对既定网站的信息、内容实施内容采集,并进行数据关联,匹配等格式化处理。可以实现高效汇聚海量信息的网站内容生产方式。
产品全生命周期在比购网的应用
用户角色:对于最终消费者、经销商、厂商这三种网站用户而言,比购网也扮演着不同的角色。实例如下——
最终消费者应用角色
小熊比购网对最终消费者的应用角色
IT产品经销商应用角色
购物网对IT产品经销商的应用角色
IT产品经销商借助比购网,既可以开展网络宣传,发布产品价格信息,还可以直接销售。
应用B2B模式后,甚至可以方便的实施渠道内调货……
IT产品厂商应用角色
对于IT产品的厂商而言,也可以利用比购网作为宣传的阵地和平台——
建立品牌特区,获取直接客户的消费心声;
定向发布“抢客”广告,购买前改变消费决断;
通过产品社区和消费者交流;
获得消费信息报告;
开展数据库营销;
购物网盈利价值模型
购物网的盈利价值涵盖IT产品数据库、IT资讯网站;经销商B2B交易平台;IT产品B2C、C2C销售平台;以及基于巨大读者群和数据库建立的产品营销顾问、咨询平台。
购物网盈利价值模型
BearGoo.com将是众多盈利价值的主要承载平台,也是贯穿所有子系统的IT产品库平台。拥有了较为全面的IT产品数据库的同时,由于价格比较功能的应用。可以满足读者查询产品性能参数和价格的需求,使得BearGoo.com的媒体价值的到彰显。因此,利用BearGoo.com平台开展国内常见的经销商付费报价(类似分类信息广告)业务成为首要盈利点。
既有海量的产品信息,也有付费经销商客户,利用BearGoo.com的媒体平台,顺应产生B2C的业务模式。向愿意开展电子商务业务的经销商客户提供网上店铺服务。从而生成B2C盈利点。
大量的B2C网店的存在必然导致经销商之间存在商品信息的流转,和商品二次流通的需求。将系统内的经销商类客户的B2B需求整合起来,汇集成为经销商之间的商品流通平台。实现商品的批发销售和商品信息的互通有无。
如前文所述,在拥有大量消费者会员时,向会员提供IT产品二手交易平台也是满足消费者的需求之一。是在整个IT产品信息应用链条中不可缺少的最终端环节。
有了庞大的用户,注册会员,以及经销商数据库。经过对消费行为数据的分析,将获得各类产品消费动向,以此衍生出数据库营销以及相关营销咨询业务,并产生营销咨询盈利点。
而网站内容平台,由小熊在线Beareyes.com.cn网站承载,一如既往的向大中华区网民提供IT产品资讯、产品评测、交互论坛服务。主要盈利模式为广告和经销商收费信息。此部分的产品数据库也是整个系统的底层平台,所有的内容都将以产品数据库为主要线索,来组织各种内容。
技术实现
IT产品信息采集:信息采集部分,我们称之为熊掌数据采集引擎。我们应用了搜索引擎技术,来采集既定网站的信息。通过制定信息采集规则来获得格式化的数据,保存于采集数据库。经过数据分析、比对、关联等一系列处理后,衍生出符合我们应用要求的各类型成品数据,例如,IT产品信息数据库、IT经销商数据库、IT产品价格数据库等。
信息采集处理过程:
网站运营者根据运营目标,列出采集网站目标。数据采集模版编辑根据既定目标网站,编写数据采集模版。采集引擎根据所部署的采集模版和采集计划进行数据采集,并将采集来的原始数据保存与采集数据库。数据处理中心根据规则,对数据进行自动或人工的除错,归并等系列处理步骤。此后,数据中心输出成品数据进入到IT产品数据库服务器供网站WEB系统使用。经网站WEB系统,输出至互联网,供网站读者浏览。
技术指标
系统采集网站的数量和规模
据运营目标——“让网民方便的使用比购网进行IT类产品信息应用”为依据,灵活增减采集网站。本系统在有限目标内可根据需要灵活增减采集网站。目前在进行中的采集网站为8个。
采集目标网站的频度
对于各网站多长时间采集更新,以及多少时间内更新多少个价格实质是价格更新频度的问题。我们的目标是,通过合理部署智能采集计划,使我们的采集达到逼近对方网站价格更新频度。也就是说我们将达到和对方网站同步更新的目标。目前进行中的频度是每24小时更新一次,通过部署更多的硬件和带宽资源,即将实现2-4个小时的更新频度目标。这意味着,只要我们的目标采集网站有新产品,新价格和新的经销商信息,我们可以在2-4小时内反映到我们的网站上。
Introduction of Beargoo.com
General Introduction to Mode of Beargoo.com:
Beargoo.com covers the comprehensive information of application platform in overall lifecycle of IT products, which shall run through the integral course from buying to selling of IT products in the form of second-hand transactions.
The distinct characteristic of Beargoo.com is high cost-performance, which possesses with B2C and B2B trade function. It can perfectly realize the information application in three major stages of before selling, selling and after selling - -get a good buy by shopping around before consuming; direct on-line purchases in the process of consumption; the application information integration of interaction online products after buying;
Outstanding information collection process system in Beargoo.com - -“Bear paw” engine, Applying the advanced information and data acquisition technology, beargoo.com may implement the content collection for information, and format the data correlation and data matching of assigned web site. And also can realize that assembling of innumerous information of website with high-efficiency .
Application of whole life cycle of the products in beargoo.com
User role: As to final consumer, distributor, manufacturer of these three kinds of website users, beargoo.com is also playing a different role. Example as follows:
User role of final consumers
User role of final consumers in beargoo.com
The user role of IT products distributor
The user role of IT products distributor in beargoo.com
IT products distributor shall promote public propaganda online through Beargoo.com for issuing the price of products and direct selling as well.
After using B2B mode, goods transferring in the implementation channel is also applicable……
User role of IT products manufacturer
As to the manufacturer of IT products, it is applicable to use beargoo.com as the position and platform of propaganda - -
Establishing the brand special zone; obtaining the heartfelt wishes form direct customer;
Releasing the "attracting the guest" advertisement; orientation in changing the consumption resolution of customer before buying;
Communicating with consumers through the products community;
Obtaining the consumption information report;
Launching the marketing strategy of the database ;
Beargoo.com profit value model
Beargoo.com profit value of network contains IT products database, IT information website; distributor B2B trade platform, products B2C of IT, C2C selling platform, and products marketing advisor, consultation platform which established on the basis of enormous readers and database.
Beargoo.com profit value model
Beargoo.com. shall be the main bearing platform of numerous profit value, and also the IT products storehouse platform of running through all subsystems as well, which processes the comparative overall IT products databases. It may meet the requirements of readers for inquiring the parameter of properties of product and demand of the price due to the application price comparable function. So as to highlight the media value of Beargoo.com. Therefore applies Beargoo. com platform to launch common domestic offer (similar to the classified information advertisement) of distributor has become primary profits business.
There are innumerous products information and pay distributor customer, which use the media platform of Beargoo.com.; comply with the business mode of producing B2C; offer online shop service to the distributor who like to launch e-commerce business. Therefore produce B2C as the profits point.
The existence of a large number of B2C network shops must lead to the fact that the circulating of information of the goods exists between the distributors, and demand for circulating of two times goods as well. Systematic customers of distributors inside the B2B demand shall be integrated, so as to become the platform of circulation of commodities between distributors. Therefore it realize the information of the goods in batches and selling to exchange with each other.
As stated in preceding paragraphs, while there are large number of consumer members, offering the second hand trade platform of IT products is also one of the service to meet the demands of consumer member, which is the indispensable terminal link in the chain of the whole IT product information application.
There are large number of users, registered members and distributor database. Through the analysis on consumer behavior data, it shall obtain all kinds of products consumption tendencies, so as to derived out the database marketing and relevant marketing consultation service, as well as produced profit point of marketing and consulting.
As to the website content platform, it shall be the duty of Beargoo.com online service, which offers IT information of products, products assessing and testing, and mutual forum to the netizen of mass China district as before. The main profit mode is advertisement and distributor pay information. The products database of this part is also the platform of ground floor of the whole system, all contents shall be treated as the main clue by products database, so as to organize various kinds of contents .
Technology realization
IT product information collection: the part of information collection, we call that the “bear paw” data collection engine. We used the technology of the search engine to collect the information of set websites. Obtain the formatted data through the establishment of data collection rule and keep it in the database collection. Through a series of process of data analysis, data comparison, and data association the derive all kinds of finished product to meet the our application requirements, for example, IT product information database, IT distributor's database, and IT product cost database, etc..
Process of information collection:
The network operator of websites shall list website objective in accordance with the purpose of management. The data collection editor shall edit the data collection model according to the assigned website, the work of collection engine shall perform data collecting process according to the deplored data model and collecting plan; as well as collecting the initial data and database collection. According to the relevant regulation the data processing centre shall carry on the automatic or artificial serial treatment such as rectification and merging, etc.. Thereafter, the data centre output the finished product data and entered into IT products database server for the application of website WEB system, pass website WEB systems, output it to Internet, and for website readers.
Technical specification
Quantity and scale of system collection websites
According to the purpose of management - -" let the netizen convenient to using the IT product information application in beargoo.com" is an basis, increasing, decreasing and collecting websites flexibly. This system may increase and decrease collection websites flexibly according to the requirement of this system in the limited objective. Present collection websites in process are 8.
The frequency of the targeted collection website
As to the problem of how long upgrade the collection, and how long to upgrade how many prices essence is the problem of price upgrade frequency. Our objective is: through disposing intelligence rationally, make our collection reach and approach the price of the upgrade frequency of other website. That is to say that we will reach and synchronous goal that upgrade of the other website. The frequency at present is upgrading once every 24 hours, through disposing more hardware and bandwidth resource, it shall realize the goal of renewal frequency for 2-4 hours. This means, so long as our goal is gathered websites have new products, new price and new distributor information, we can reflect it on our websites within 2-4 hours .
2012.12.31